Production Benefits of 2D Animation
2D animation had an enormity of benefits. One of these is its simplicity in production and viewing, especially when compared to a medium such as 3D. Stephani Belota builds on this point and incorporates the topic of advertising when he notes ''...a clean design is often more effective in advertising, because it more clearly coneys the advertiser's message to the viewer''(Belota, 2015). As Belota noted, 2D is especially useful when time is not abundant and the story has to be communicated quickly and efficiently. Efficiency also translates over into production as there are fewer and more simple steps involved in producing a 2D animation.
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